As part of my new niche site experiment, I wanted to see if playing around on Instagram or Tik Tok would yield any decent results in terms of engagement.
I’ve slowly started to hate Instagram more and more as I watch minimalgoods metrics drop slowly over time. Still, I was curious to see how this new account would perform if I only focused on video content with a brand-new account.
For this test, I created similar posts using the same music, content, and timing but made sure I created them natively inside each respective app.
I posted each video at 8 am every day for ten days, and this is what I ended up with.
Results
| Post | Instagram Plays | Tik Tok Plays |
| 1 | 0 | 690 |
| 2 | 0 | 668 |
| 3 | 0 | 545 |
| 4 | 1 | 1008 |
| 5 | 0 | 760 |
| 6 | 0 | 6195 |
| 7 | 0 | 894 |
| 8 | 3 | 1100 |
| 9 | 0 | 1746 |
| 10 | 7 | 80 |
| Total | 11 | 13,686 |
I mean…come on.
I expected Tik Tok to perform better, but I wasn’t expecting anything near these results.
It’s evident that Tik Tok is eating Instagram’s lunch at this point, but finally understanding the difference firsthand is pretty eye-opening.
I’m just happy my decision to want to ditch IG is validated at this point, and I am happy to spend my time somewhere else where it matters.
If you’re interested in more content like this, subscribe to my RSS feed or email newsletter below.
I like getting emails, so feel free to contact me directly as well.